Event: Coach

Venue: Seven Dials, Covent Garden

Client: OBO

We converted a side-opening shipping container into a pop-up shop for leading fashion brand Coach. The installation included an internal sound system, spotlights, heating, neon-lit window frames and a dinosaur neon sign. The finishing touch was a huge slot-together model of the Coach mascot ‘’Rexy’ which sat on top of the container. We also converted an old phone box into a selfie photo opportunity booth. We used a wide range of different materials to create the pop up including MDF, light weight plywood, steel, acrylic, di-bond and lighting which made the space stand-out in the middle of Covent Garden.

Related Projects

See Our Work

At True, we are privileged to work with our fantastic clients behind the scenes on some of the world’s largest events.

Find out more

Latest ISO and industry accreditations:

ISO 9001: 10606-QMS-001