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Formula 1® Exhibition

True x Formula 1®
Round Room Live
IFEMA, Madrid

A first-of-its-kind exhibition showcasing previously unseen artefacts from the world’s most prestigious motor race.

Two years of design, development and expert craftsmanship have come together to realise the first official exhibition of Formula 1®.  Historical artefacts and stories are retold at the IFEMA in Madrid, through six bespoke rooms which were fabricated within the True Staging facility; creating 3,000sqm of premium exhibition.

Each room was uniquely designed to showcase pieces of F1 history, with every element finished to an exacting, high-quality, to match the prestige of the Formula 1 brand.

Collaborating with:

Exhibition Designer: Real Studios

Technical Partner: Sysco Productions

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Hermès Brides de Galaxy

True x Hermès