Event: Coach Ice Rink

Venue: Westfield Shopping Centre, Shepherd’s Bush

Client: Coach

We played an integral role in the return of one of London’s most popular ice rinks, working with fashion and leather goods brand Coach to provide a festive, colourful backdrop to the 500sqm rink.

We took care of the extra touches that make this one of the most exciting ice rinks in the capital, installing the stage from where a DJ played live music, the surrounding branded walls, the Coach shipping container, and even Rexy, the brand’s much loved dinosaur. Shoppers and skaters were able to enjoy a lounge area called ‘Skate in Style’ where they could experience the brand’s products while watching the action on the rink and also a retail area where any purchases could be personalised on the spot.

Related Projects

See Our Work

At True, we are privileged to work with our fantastic clients behind the scenes on some of the world’s largest events.

Find out more

Latest ISO and industry accreditations:

ISO 9001: 10606-QMS-001