Belstaff London Fashion Week
Event: Belstaff at London Fashion Week SS16
Venue: Great Hall of Marylebone’s Hellenic Centre
Client: Inca Productions
We created a sand dune scene in this elegant inner city mansion for INCA Production’s client Belstaff to showcase their SS16 collection. The audiences were invited to move around the models who were stationary among the sand dunes, as a twist on a usual catwalk fashion show.
Our project manager Rob Green created the sand dunes from MDF boxes, surrounded by sand to make the five dunes around the venue. The project utilised 6 tonnes of sand, placed on MDF painted flooring in pure white to create a scene with a futuristic and natural juxtaposition to suit the collection.