Cannes Lions
10+ Years of Cannes
For over 10 years True have been planning, designing and constructing pavilions at the Cannes Lions Festival of Creativity, supporting activations for some of the world’s most recognizable brands including Spotify, Yahoo, and X (formerly Twitter).
We have developed an innovative new rafting system for building on the beach, to ensure a solid, level foundation for the subfloor that allows for enough ballast to withstand the strong coastal winds.
True Staging deliver the construction designs and EPFC, utilizing their international supply partners as required.
At Cannes Lions Festival of Creativity 2026, our team delivered four projects with capabilities aross:
- Technical design / design development
- Bespoke scenic fabrication
- 3D printing
- CNC / metalwork / specialist finishes
- Workshop pre-build
- Logistics
- On-site installation
Location: Cannes, France
Installation: 2 weeks
Stagwell SPORT BEACH 2026
Stagwell SPORT BEACH 2026
Scenic, fabrication, set build, staging & design development by True Staging for Cheerful TwentyFirst – the brand experience agency behind the SPORT BEACH experiential brand activation at Cannes Lions.
SPORT BEACH is a heavy infrastructure and a premium event and staging set. As a mini athletic stadium build directly on top of loose sand it represents the pinnacle of temporary and complex event builds. SPORT BEACH is the result of tight collaboration and a powerhouse team.
We’re incredibly proud of our partnership with Cheerful TwentyFirst.
Tubi Cabana
Tubi Cabana
Scenic, fabrication, set build and staging by True Staging for Amplify – the creative agency behind the TUBI CABANA brand activation at Cannes Lions 2026.
We engineered the exterior architecture and bold façade – including 3D‑printed hands that rolled up the entryway for a look “Behind the Curtain.”
Inside, we delivered the full fit‑out with scenic finishes, a variety of meeting, lounge and networking spaces. Overlooking the beach, we constructed a dedicated terrace, staging, custom seating, and a bespoke backdrop ready for panels and creative conversations.
Yahoo Explorers Society
Yahoo Explorers Society
Technical design development and production, scenic fabrication, set and staging built by True Staging for Amplify – the creative agency behind the Yahoo Explorers Society brand activation at Cannes Lions 2026.
Our team delivered their nautical inspired activation featuring meeting and gathering spaces along the La Plage du Martinez.
We custom built a 6m x 2m travelling purple Submarine showcasing Yahoo Scout, The Loading Bar, The Nav Bar, The Engine Room, and staging for Tiësto’s headline takeover.
