Next Project
Xbox Series X Launch
True
x
Xbox
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_5668-850x1080.png)
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_5673-850x1080.png)
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_56712-850x1080.jpg)
Client
UNIT9
Venue
New Change, London
Date
2020
A spectacular holographic display on a London rooftop livestreamed to launch the new Xbox Series X.
TRUE helped broadcasting and media production company UNIT9 deliver a virtual launch for the new Xbox Series X, by creating a 3.6 metre high monolithic structure on a London rooftop. This attention-grabbing installation, built to replicate the design of the new console, formed the centrepiece of a six-hour livestream broadcast counting down to it’s launch on YouTube.
The structure was transformed into a digital, interactive canvas with an immersive mix of 3D animation, real-time holograms and other visual effects, combined with a 3D soundtrack that engaged the global gaming community in the virtual event of the year
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_5661-1920x887.png)
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_56712-560x765.jpg)
![](https://www.truestaging.co.uk/wp-content/uploads/2021/12/XBox-LaunchIMG_5655-scaled-560x765.jpg)