Stagwell SPORT BEACH

For over 10 years True have been planning, designing and constructing pavilions at the Cannes Lions Festival of Creativity, supporting brand activations for some of the world’s most recognizable brands.

We have developed an innovative new rafting system for building on the beach, to ensure a solid, level foundation for the subfloor that allows for enough ballast to withstand the strong coastal winds. True Staging deliver the construction designs and EPFC, utilizing their international supply partners as required.

Most recently we worked alongside brand experience agency CheerfulTwentyFirst to deliver set and scenic for Stagwell’s SPORT BEACH, a bold and empowering activation designed and delivered through play.

Collaborating with:

Client: CheerfulTwentyFirst

End client: Stagwell

Truss and container supplier: Star Live

AVL supplier: Pixl