Event: Veuve Clicquot Virtual Reality Bikes (Virtually Clicquot)
Venue: Lord’s Cricket Ground/Nationwide
Client: Veuve Clicquot
We designed and built a set to tour with the Virtually Clicquot event, a campaign that saw the world-famous Champagne brand take a virtual reality experience around the country.
Starting at the England v Pakistan Test match at Lord’s in June 2016, Veuve Clicquot offered visitors a VR tour of their vineyard and cellars in Northern France. This unique experience was then taken around the nation to complement the Veuve Clicquot bar at sporting events to immerse and inform the riders of the journey of the brand from grape to glass. The bikes had to support the person riding at the time whilst still allowing the rider to pedal, turning the back wheel to power the journey.