Rihanna’s Collection Launch, River Island with My Beautiful City

Home / , , / Rihanna’s Collection Launch, River Island with My Beautiful City
Event: Rihanna’s River Island Launch
Client: My Beautiful City
Venue: River Island, Oxford Street

For the Launch of Rihanna’s second collection launch for River Island, My Beautiful City transformed River Island’s Oxford Street store into a Pop-up nightclub. We constructed and installed black paneled walls with fully integrated flashing LED stripe lights as well as mirrored features and press walls to give the store a nightclub feel. Rihanna and her models danced the night away, wearing outfits from her new collection.

Related Projects

See Our Work

At True, we are privileged to work with our fantastic clients behind the scenes on some of the world’s largest events.

Find out more

Latest ISO and industry accreditations:

ISO 9001: 10606-QMS-001

Contact Us

Send us an email and we'll get back to you, asap.