Event: Rihanna’s River Island Launch
Client: My Beautiful City
Venue: River Island, Oxford Street
For the Launch of Rihanna’s second collection launch for River Island, My Beautiful City transformed River Island’s Oxford Street store into a Pop-up nightclub. We constructed and installed black paneled walls with fully integrated flashing LED stripe lights as well as mirrored features and press walls to give the store a nightclub feel. Rihanna and her models danced the night away, wearing outfits from her new collection.