Event: Nexxus Launch at Selfridges

Client: Studio Xag

Venue: Selfridges, Oxford Street

We worked with Studio Xag to create a window display and pop-up demonstration space for Nexxus in Selfridges, Oxford Street. We produced a mirrored structure from di-bond thins for the window designed to create reflections constantly changing and moving as the audience moved past. These were also used for the demonstration area, interspersed with digital screens and clear perspex boxes holding the products, the range of Nexxus New York Salon Care. This was all set off against a white brick wall inspired by New York’s Tribeca loft-style living, which is a core part of the brand’s identity.

The whole installation was completed during the night to ensure no disruption to store opening times

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