Dom Perignon Transformation Pop-up

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Event: Polar Black Dom Perignon pop-up

Venue: Molton Street

Client: Polar Black/Dom Perignon

We worked with Polar Black to plan and clad a visually stunning weatherproof structure for Champagne brand Dom Perignon’s ‘Transformation’ pop-up right in the heart of London’s Mayfair.

The freestanding structure’s exterior was black Di Bond while inside we created a multi-sensory environment working with Renegade using blackout with lighting and mirror effects. Visitors to the South Malton Street pop-up, which was open for four days, were taken on a 15-minute journey which let them experience the Dom Perignon brand through sights, sounds and tastes. The pop-up included the chance to taste Dom Perignon Vintage 2006, which sells for around £100 a bottle.

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