All Saints AW15 – My Beautiful City

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Event: All Saints Presentation AW15: London Fashion Week
Client: My Beautiful City
Venue: Royal College of Art

We worked with My Beautiful City To perfectly reflect the All Saint’s brand and retail experience, creating a stylised industrial look for their London Fashion Week Show with a distinctly All Saints feel. Utilising existing retail assets such as concrete panels on the walls and metal mannequin bases, we fabricated custom elements to transform the space.

We installed a black core MDF floor to the entire gallery and provided the supporting walls for four tonnes of concrete effect panels. We also created an entrance area with floor to ceiling photos from the campaign, digitally printed and arranged to create an angular space.

Concrete scenic plinths were manufactured and installed to exactly match the client’s existing assets, used to display the new range of handbags from the brand.

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